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Location: Long Island, New York, United States

I'm the lead pastor of a great and very unconventional church - Church At The Movies, with campuses in Ronkonkoma and Mastic, NY - and I love doing what I do. We have hundreds of fellow radicals in our congregations who, like me, are committed to doing church for the unchurched. Totally apart from my church involvement, I work a few hours a week as a Weight Loss Consultant for Weight Watchers, which I thoroughly enjoy.

Thursday, May 03, 2007

GARY ON DISNEY - PART 2

Here's a bit more on lessons learned from Disney by my church-planting buddy Gary Lamb -

2.) Disney assumes everyone walking through the doors is walking through for the first time – THIS IS HUGE! They know they have one chance to make a first impression. They don’t know if you have been there 1,000 times or if you are there for the first time. Therefore they treat you like it is your first time.

They pull out the stops and do everything with excellence. Disney paints the ENTIRE Main Street EVERY NIGHT after closing. Why? Because as you walk through the doors they want everything perfect. Disney cleans every bathroom every 30 minutes. There were tens of thousands of people there and yet the bathrooms were spotless. Disney actually has an entire replacement castle in case something happens to the current one. They can have a new one set up in 24 hours. Why? Because the castle is part of the magic of Disney and they want you to remember your time there.

They know that people have given their hard earned money to come and experience the Disney magic and they want to make sure they get to experience that.

In the same way, we as the church NEVER know who is going to walk through those doors on Sunday for the first time. It could be someone at the end of their rope, it could be someone whose spouse just left them, it could be someone our people have been inviting for months and we have ONE chance to make a first impression. Eternity hangs in the balance for us and we can’t afford to have an off Sunday or a Sunday where we coast.

We need to act like everyone walking through the doors is coming for the first time and we have one chance to make a first impression. There can be no “off” Sundays because sometimes one Sunday is the only shot we get.