HOW WOULD YOU LIKE THAT?
Seth Godin hit it out of the park - again - on his blog yesterday.
By the way, he's at Seth's Blog
Yes Substitutions
This, of course, is the opposite of "no substitutions".
I had lunch at the Pump in NY today. The Pump is about 350 square feet (total) and it's a money factory. They have nearly 50 ingredients, all healthy stuff, and offer them in precisely 41,000,000 combinations. So, you can have whole wheat pita with egg whites, chicken breast and hot sauce, no onions. Or no pita, double egg whites, double hot sauce and brown rice.
People who care about what they eat go somewhere on purpose. People who don't care, go close or cheap.
There's a line out the door of the Pump every day at lunch. Why? Because people who love substitutions (the picky ones) go blocks out of their way to eat here. Is there anyone clamoring to get into the "no substitutions" place?
I'm with the Purple Cow man - a church that makes the statement "This is us, this is how we are and when we are" is doomed for failure, in fact it's probably dead already but no one had the guts to bury it.
Like the folks at the Pump, we should be deciding the ingredients, but offering them in whatever way people find most palatable. This is a consumer society - choices rule and unless churches function that way, they are far more irrelevant than they may ever realize.
I am excited by the fact that 40% of the people in our building on Sunday morning were not in Worship Central. Some chose the Big Screen Cafe, others gravitated to the loud music in Altered and of course the kids had a whole selection of stuff to choose from too.
"This is our church, this is what we offer, but how would you like that?"
We do not exist for people to serve us - we are here to serve them.
By the way, he's at Seth's Blog
Yes Substitutions
This, of course, is the opposite of "no substitutions".
I had lunch at the Pump in NY today. The Pump is about 350 square feet (total) and it's a money factory. They have nearly 50 ingredients, all healthy stuff, and offer them in precisely 41,000,000 combinations. So, you can have whole wheat pita with egg whites, chicken breast and hot sauce, no onions. Or no pita, double egg whites, double hot sauce and brown rice.
People who care about what they eat go somewhere on purpose. People who don't care, go close or cheap.
There's a line out the door of the Pump every day at lunch. Why? Because people who love substitutions (the picky ones) go blocks out of their way to eat here. Is there anyone clamoring to get into the "no substitutions" place?
I'm with the Purple Cow man - a church that makes the statement "This is us, this is how we are and when we are" is doomed for failure, in fact it's probably dead already but no one had the guts to bury it.
Like the folks at the Pump, we should be deciding the ingredients, but offering them in whatever way people find most palatable. This is a consumer society - choices rule and unless churches function that way, they are far more irrelevant than they may ever realize.
I am excited by the fact that 40% of the people in our building on Sunday morning were not in Worship Central. Some chose the Big Screen Cafe, others gravitated to the loud music in Altered and of course the kids had a whole selection of stuff to choose from too.
"This is our church, this is what we offer, but how would you like that?"
We do not exist for people to serve us - we are here to serve them.
posted by Roger Blackmore | 1:49 PM
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